Today’s Packaging Climate
In today’s markets, 2.14 billion people worldwide purchase goods online, with 62% of these online shoppers buying goods on at least a monthly basis. In light of these statistics, E-commerce currently offers huge potential for growth and new entrants, as the current market value of £795.5 bn is expected to grow to £1 trillion by 2025.
Of all the items shoppers are purchasing, clothing items claim 75% of the value purchases made on the E-commerce market. It is suggested that 25% of fashion consumers prefer to shop with smaller and more local retailers nowadays, therefore do not be put off by the giants within the industry, as there is a market for you whether you are a start-up, or simply looking to resell your old garments for profit.
With the rise of E-commerce, global shipping rates have skyrocketed over the last few years. From 2015 to 2020, the volume of parcel boxes shipped in the UK has risen from 2.2 billion parcels to 5 billion parcels per year. Shipping has clearly become a key part of your value proposition, and therefore needs to be optimised in order to remain competitive, and to maximize customer satisfaction levels.
This blog aims to uncover how to send clothes in the post, from preparation, to packaging, to delivery costs – in the hopes that you may feel better equipped to take full advantage of the current E-commerce market.
Preparing and Folding
First impressions can mean everything when developing your brand’s consumer positioning. This is no different with clothing, as you want your customer to be impressed when they open the package that you have sent them. Certifying that your clothing arrives in neat condition will create more authority for your business, whilst also conveying to your consumer that you are a more diligent seller.
To do this, minimising the number of wrinkles and creases when the item arrives at the other end creates a great customer relationship. One of the most effective ways of ensuring this is to make sure that your clothing items are folded as neatly as possible before they are packaged. If you are a visual learner, then there is a plethora of video tutorials online informing viewers about how to fold a variety of clothing items.
Packaging: Polyethene Bags or Cardboard Box Packaging?
Packaging plays an integral role in your customer’s experience. Using postal boxes is an effective way to protect your product and help in identifying and promoting your brand. The right packaging can also help to reduce costs and enhance your consumer’s unboxing experience.
So, what are the best packaging options for sending clothing?
Unlike many other online products, clothing is not fragile, and therefore you do not have to worry about them breaking during transit. This allows you to choose from a wider range of packaging options, whether it be bags or boxes. It is suggested that whichever option you go for, try to make your packaging as small as possible – without creasing the item – as it will help you to reduce your shipping costs.
Our Royal Mail Small Parcel Box are optimised for this purpose, and are great for shipping products under 2kg, such as books, clothing, small tech, trainers, and shoes. For smaller businesses, this is a great investment as the parcel boxes come in a pack of 25.
If you are sending a single piece or even a bundle of small clothing, then you should be able to fit these into a bag or small postage box. It is important to make sure your bag is strong, and that it doesn’t overfill – as overfilled bags could burst/break and expose your items to the elements.
For larger or heavier clothing bundles, it is recommended to use cardboard postal boxes or corrugated box for postage. It is important to make sure you do not underestimate how heavy your clothing products are, and to ensure that you employ a box that is strong enough to take the weight. For extra protection, it is advised that you seal each item of clothing with a plastic bag in order to prevent them from getting wet during transit.
Sending Clothes via The Post Office
There are a surprising number of factors influencing buyer behaviour and consumer conversion rates nowadays. 57% of consumers using E-commerce have suggested that the convenience of online shopping is the key driver for their usage, whereas 48% have said that it is because it is quicker. In either case, shipping is clearly an integral part of your product offering and should therefore be carefully considered.
There are a variety of courier options available for you to choose from, each with different USP’s and price points. For a generic reference, we have provided examples from Royal Mail, as they are known to be a quick and reliable distributor within the UK.
Shipping options and pricing vary from carrier to carrier. The following filters are used by all companies in order to determine the shipment cost for your order, so be sure to consider them before bringing your items into The Post Office.
Things to Consider when Sending Clothes via The Post Office
Are your clothes being shipped domestically, internationally, or both?
What is your common package weight? Specify your minimum and maximum weights.
What is your ideal speed of delivery? Do your customers require weekend delivery? Next day? Or does it not matter?
Do your customers require tracking and delivery confirmation?
What’s the order value? Will you need insurance? Does your carrier’s included insurance cover it?
As highlighted above, the clothing E-commerce market has huge profitability potential. Shipping is an integral part of your product delivery. Mastering how to ship clothing can be a challenging aspect for anybody, regardless of whether you have a fully-fledged online clothing business or are simply reselling your old clothes. The information in this blog should help inform you about effective packaging and delivery of your goods.
If you have any further questions about deliveries, or would like to know how our experts can assist you in this process, then please do not hesitate to get in touch! Our team would love to hear from you and would be happy to help.