Wine Bottle Packaging: Eight Options to Prevent Damage During Transit

Following the large-scale expansion of e-commerce and the increased ease of ordering products we desire online; more and more consumers are opting to have goods delivered directly to their doors. But what’s the solution when it’s fragile goods that are being delivered, or strangely shaped products? Bottles of wine tick both boxes, being both fragile and awkwardly shaped.

This conundrum doesn’t just affect individuals who’ve slowly accumulated spare bottles of wine from years of birthday and Christmas gifts. In fact, we’ll mainly be focusing on those looking to sell and distribute wine today. Whether that’s small businesses selling wine directly from a brick-and-mortar store and needing to safely receive goods to then sell on, a well-established business looking to transport wine that they’ve sold online, or the company distributing the wine bottles themselves. No matter your situation, this blog will provide eight different types of packaging for wine bottles that you can utilise to prevent damage during transit.

How to package wine for shipping

The packaging and handling of wine bottles requires meticulous attention to detail to guarantee their safe arrival in perfect condition. Wine bottles, known for their fragility, are also susceptible to alteration of their delicate chemistry due to factors such as temperature fluctuation, vibration, humidity level and exposure to light.

One common method of packaging wine for shipping is using cardboard wine boxes. There isn’t one distinct way to package wine for shipping, however, cardboard options are generally the most popular. At Perfection Box, we offer custom wine bottle packaging using high-quality corrugated cardboard to maintain shape and structure during travel, though the boxes can be customised to fit your specific needs.

Varying designs are used depending on the number, size and style of bottles being transited. Cardboard is the most popular material used in wine bottle packaging material due to its timeless benefits. It boasts affordability, durability, customisation, sustainability and convenient size – all whilst ensuring wine bottles are protected from any damage during transit.

Eight options to prevent wine bottle damage during transit

Custom wine bottle packaging

This option may be a little more costly than other choices, that is, unless you have a specific contract or deal with a packaging manufacturer. Having custom wine bottle packaging will allow you to tailor the fit to your needs, choose a material that is optimal for you, decide on cooling or insulation elements, make sure it meets certain shipping requirements and perhaps most importantly – benefit from the potential to include your branding. Doing so can go a long way in increasing brand recognition and customer loyalty. Just make sure to remember that the wine needs sufficient protection to keep it safe during transit. At Perfection Box, we offer a high-quality build your own cardboard box service, not only for wine boxes, but our service can also help with postal boxes. We recently created a guide to the best cardboard postal boxes for you, which will take a deep-dive on the topic in great detail.

If you’re looking to capitalise on gift box packaging, this is also a great option. It would allow you to capitalise on seasonal demand at busier times of year, such as Christmas and Valentine’s Day. Alongside adding a wow-factor to the unboxing experience, it’s a higher-end choice that is customisable to your brand.

Corrugated wine boxes

Corrugated packaging combines both structural resilience and protective qualities, so is extremely useful in shielding fragile wine bottles from potential damage. Its popularity will not diminish anytime soon as its design is classic and timeless. It’s important to select the right size of corrugated box to ensure a tight fit for the wine bottles, and to securely seal the box to prevent any leakage. Used in conjunction with a padding material such as foam or bubble wrap, corrugated wine boxes are likely to prove a great choice if you’re looking for reliable wine bottle packaging.

Wine divider inserts

To make certain that your bottles arrive in mint condition, you can use wine divider inserts to keep the bottles secure and avoid ‘clinking’ during transit. You can simply think of this as a divider that separates the bottles inside the box. Several different types of inserts can be used to protect the wine bottles, including:

  • Foam inserts: these encase wine bottles to prevent them from breaking whilst maintaining a constant temperature inside. Available in several shapes and sizes.
  • Moulded pulp inserts: provide secure protection that can withstand extreme temperatures. Pulp inserts fit bottles perfectly, offering a cosy fit. These are also biodegradable and recyclable – great for businesses that want to utilise eco-friendly shipping.
  • Corrugated inserts: offer a decent, light level of protection for an affordable price.

Wine divider inserts would not be suitable for single bottle or higher shipments as they may require additional protection.

Bubble wrap wine glasses for soft cushioning

A classic option for packaging your alcoholic goods, choosing to bubble wrap wine glasses is a low-cost choice but hinders your ability to offer a customised brand experience. You’ll benefit from cushioning and protection from bumps and impacts during transit – but the downside is an inability to effectively recycle the material. Still, it’s an age-old protective packaging that gets results.

Air Sacs

No, this is not the same as bubble wrap. Air sacs are a higher-performance alternative when looking at wine bottle packaging. Boasting excellent protective capabilities, air sacs utilise a cushion of air in and around the bottle to absorb impact during shipping. This option is likely to save you money on any damage or return costs, however, as with bubble wrap, air sacs are extremely difficult to recycle. You’ll want to consider how high your business prioritises eco-friendly packaging when thinking about either choice.

Polystyrene packaging for wine bottles

Suitable for both national and international shipping, polystyrene wine bottle packaging is an option that will provide a good level of protection and is simple and easy to use. Since the 1970s, it’s been a popular option for providing low-cost cushioning for delicate items. Whilst they offer good protection, once again, they are difficult to recycle and only offer ‘first-drop’ protection – essentially meaning they are weaker after being dropped for the first time. Perhaps not the most effective wine transit boxes in the modern era.

Flexi Hex wine bottle packaging

After three options in a row where we’ve stated the choices are hard to recycle, we’ll now look at Flexi-Hex, which is very easy to recycle owing to its paper-based properties. A newer product in a crowded market; it offers numerous important benefits. Comprising of a flexible sleeve that expands to hold a variety of bottles, flexi hex packaging offers great protection. Despite this, it’s important to remember that this choice is not suitable for all types of wine bottle, depending on their shape.

Double box packaging for wine bottles

Double box packaging is a commonly used option for protecting wine bottles during transit as it provides an additional layer of protection to the bottles. The outer box acts as a barrier to protect the bottles from external impacts and the inner box cradles the bottles to prevent damage from movement – ensuring added peace of mind regarding safe delivery. Furthermore, this is an excellent choice for individuals and businesses looking to use singular wine transit boxes.

If you’re interested in how to package wine for shipping, here’s how to create a double box:

To execute this technique, first place the original wine box inside the new shipping box container that is at least 6 inches larger in length, width, and height. Then, add 2-3 inches of inflatable packaging material, loose-fill peanuts, or bubble wrap to the bottom of the container. Place the wine box in the centre of the container and fill the remaining space with packing material. Finally, securely seal the outside of the container with tape.

 Why wait? Our cardboard wine boxes are designed to provide only the best protection.

If you were unsure which wine bottle packaging would be best to use when selling or distributing your wine bottles, we hope that our list has helped illuminate the answer for you. Ultimately, it depends on your unique goals or product offerings. Whilst some wine transit boxes offer ultimate protection, others may be more eco-friendly or cost-effective. If you have any further questions about Perfection Box’s cardboard wine boxes for shipping, don’t hesitate to contact us on 0121 537 3984 or send an email to our friendly team at

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